
The interior design of Jimmy Choo's store
The first official Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo. His very first store was actually a converted hospital in Hackney, a working-class area of London. Among his neighbors at the onetime hospital is designer Alexander McQueen. Around this time, Princess Diana comes across Choo’s work and begins commissioning pairs from him. He will visit her at Kensington Palace, and do one-offs for runway shows.
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